|
A
website can be interactive and responsive to
your customers |
- You can tailor your website content to
your customers. You know who your customers
are, what they are looking for and what they
will respond to. So let's write your
website content for them.
- You can answer website visitor's
questions, within your website content, a
Frequently Asked Questions page and through
email response forms
- You can take orders on your website,
accept credit cards and tell your customers
when they will be receiving their product. |
|
A
website is cost effective |
- Your website can provide on-line support
centers and a Frequently Asked Questions
page. Doing this will mean you won't need
more staff to handle these things.
- Your website can also reduce the cost of
printing and mailing hard copy catalogues,
brochures and any other print material.
|
|
- If you have checked into the cost of
advertising in the print world, you probably
already know that developing a website
doesn't get close to costing that much. |
| A
website is up to date |
|
- Your website is easily updated.
Information about new products can be
released on your website as soon as the
product is ready to sell. Any changes or
events in your company can be announced
immediately. |
| A
website can be a dynamic way of presenting
your product |
|
- If your product needs a demonstration for
people to understand it's capabilities the
Internet can handle that with the use of
video, animations, photographs, on-line
training, which is something a brochure
definitely can't do. |
| A
website can be a virtual office or store |
|
- You can use the Internet as your virtual
office or you can have an on-line store and
sell your products even when you are asleep. |
| A
website can provide excellent customer
service |
|
- Your website can enhance the service you
already provide to your customers, answering
their questions and providing additional
product information. You can also capture
feedback from your customers which will help
you provide even better customer service. |
| A
website can be a resource to your customers |
|
- Your website can provide information that
they need and want. This keeps your
customers coming back to your website. |
| A
website can do customer profiling |
|
- You can ask your website visitors
questions which will help you learn more
about your them and tailor your products |
| A
website can be an on-line publication |
|
- Your website can be a low cost way of
providing information to your customers
about the products/services you offer,
either through a newsletter or an on-line
magazine, called an e-zine. You can build a
community of your customers, even promote
advertising between them. |
